October 10, 2025
Most people treat strategy like a vacation. Once a year, maybe twice, you book a retreat. You step away, clear your head, and try to make sense of the chaos.
Then you come back. And the grind swallows everything whole.
That’s not strategy. That’s escape.
Real strategy is not a retreat. It is a practice.
A habit is automatic. You brush your teeth without thinking. A practice is different. A practice is intentional. You choose it. You repeat it. You refine it. Only then, over time, can it become a habit.
The most important word in business might be intention.
Choosing where to place your time, your attention, your money, your energy.
Intention is the opposite of autopilot. It is the act of saying, “This matters. And because it matters, I will make space for it.”
Without intention, your business will run you. Fires, inboxes, or client demands will always win.
With intention, you run your business. You decide what future you want, and you build systems, rhythms, and routines that make it real.
Strategy as a practice looks like this:
Not a once-a-year escape. A daily, weekly, lived practice.
Want your business not to run you? Treat strategy as intention in action. Practice it until it shapes your habits.
Because the future is built, not stumbled into.
If this idea resonates, I explore it more deeply in my book Strategy to Action: Run Your Business Without It Running You.
And if you’d rather talk it through, reach out. I’d be glad to explore how you can make strategy a lived practice, not just a yearly escape.
In all that we do, let us seek wisdom, discipline, courage & justice.
Be well,
Keita