November 7, 2025
When Sarah hit her first million in revenue, everyone around her expected fireworks.
Instead, she froze.
She knew she should be raising prices, delegating more, and getting her name out there. But the moment she thought about posting online, or letting go of a client meeting, or quoting a higher fee, her chest tightened.
What if people judged her?
What if clients walked away?
What if she wasn’t ready for the spotlight?
The truth?
Most owners don’t fail because they lack strategy. They stall because growth makes them visible. And visibility feels dangerous.
So, the fear shows up in disguise:
Here’s the reframe:
Scale will always expose you. But exposure is not the enemy, it’s the proof you’re growing.
Sarah shifted when she realized fear wasn’t a stop sign. It was a signal. Every time she leaned into the discomfort. She focused on sending that post, handing off that task, quoting the higher number and her business stepped into its next chapter.
She didn’t just scale revenue. She scaled confidence.
The lesson?
If you’re leading a team or building a business, expect fear to walk with you. Don’t wait for it to disappear. Growth requires exposure. And exposure is the stage where your next level begins.
Want help with your strategy? Pick up my book Strategy to Action: Run Your Business Without It Running You.
Want to build a business that grows with clarity, not fear? Let’s talk.
In all that we do, let us seek wisdom, discipline, courage & justice.
Be well,
Keita
