Most businesses don’t fail because of bad strategy.
They fail because they don’t have the team to pull it off.

You can’t run a relay with one runner.
You can’t play jazz with a soloist.
You can’t scale a business with sheep.

That’s why one of the first things I do with my clients is this.
I get them to hire wolves.

What’s a wolf?

  • Someone who owns outcomes. Not just tasks. Not just time.
  • They make things move.
  • Wolves raise the standard without raising their voice.
    They walk in and everyone else levels up.

And here’s the wild part You often only need one. One wolf can change the entire trajectory of your business.

Let’s talk Strategy Quadrant.
Every business lives in one of four zones:

  1. Busy + No Impact: Running hard, getting nowhere.
  2. Clear Strategy + No Execution: Good plans, bad follow-through.
  3. Execution + No Vision: Activity without direction.
  4. Strategy + Execution Aligned: The Zone of Impact.

To get from any of the first three to the fourth?
You need wolves.

Because wolves don’t just execute.
They think.
They push.
They challenge.
They close the gap between idea and impact.

Here’s what happens when you hire one good player

  • The fog lifts.
  • The founder breathes.
  • Deadlines get met without chasing.
  • You stop saying “I’ll just do it myself.”

A great hire doesn’t add work.
They remove it.

They don’t ask you what to do.
They figure out what needs to be done.

But here’s the kicker

Most entrepreneurs wait too long.
They try to fix everything before hiring.
They wait for perfect clarity.
They try to “build a system first.”

Wrong order.

Hire the wolf. Then build the system with them.


Let them help you make sense of the mess, because wolves don’t need perfect conditions. They create them.

So here’s the question
What if the next right move in your strategy
…isn’t a plan, a pivot, or a product?
What if it’s a person?

What if your next best strategy
…has a name and a resume?

And what would happen
…if you hired them this quarter?

In all that we do, let us seek wisdom, discipline, courage & justice.

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